The economy is the worst it's been since 1983... unemployment is the highest it's been in 20 years... the government is "nationalizing" banks and other businesses...
These are the headlines that you see and hear everyday - the big question though is this: are you chosing to listen to them and participate in a bad economy, or are you making your own path to success?
I see and speak with schools everyday who are taking both paths. Is there a commonality to the schools on either side of the choice? Yes - the instructors and staff of the schools. What do I mean by that? It's simple, the schools that are thriving have owners, instructors and staff that are chosing not to participate in a down economy. The schools that are failing are choosing to participate and blame the economy for their failure. It truly is that simple.
In this economy you must have 2 main focus' to succeed:
1) attracting new students
2) building a high quality program that will keep them and allow you to raise your ROI with each student
So, how do you do this? JUST DO SOME STUFF! (That is a quote that Grandmaster Stephen Oliver and I were talking about a few weeks ago.) Yes, you must return to the basics of marketing/promotions, info call processes, intro to enrollment procedures, renewal/upgrade preparation and follow up - but it really comes down to that simple statement: JUST DO SOME STUFF!
That means that you have to host enough events and marketing promotions to succeed in your new enrollment monthly goal. You have to have the systems and procedures in place to upgrade students with the highest success at your maximum ROI. And you must have the adequate curriculum (both on the floor and off) to allow students, parents and prospects to see your value proposition!
If you haven't become a Maximum Impact member with NAPMA - do it today! Visit: www.NAPMAFreeOffer.com now and learn how to succeed in today's market.
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